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Send a message to Lika SARR
Lika SARRRegional Marketing Executive looking for job opportunities Singapore - Singapore
Lika SARR
English
|
French
I'm a 5 year-experienced in marketing and tourism management, looking for opportunities (Ok to relocate) in Singapore, Australia, western/southern europe, Americas and Senegal
• Indian Ocean (2 years) - Europe (2 years)- Singapore (1 year)
• Reporting to top management
• 4Ps marketing mix management
• Promotion and communication management
• Multi-cultural environment
• Good negotiation and interpersonal skills
• Customer Service and result-oriented
• Pro-active, team worker andautonomous
• International mobility
Plese have a look at www.lika-sarr.com, my full resume online!
Currently in Singapore, I'll be in Paris by the 1st of April 2009
Schools attendedEcole Supérieure de Commerce Paris - Ecole Europe Affaires (Mastère Spécialisé Marketing & Communication)(en recherche d'emploi)ESTHUA (Maîtrise de Gestion Hotelière et Touristique)Université Poitiers (UFR Langues et Litterature)
French Tourism Board South-East Asia
Regional Marketing Assistant
Operational Marketing & Sales
•Assisting project leaders in the different marketing and communication activities in 2009.
-Communication campaigns
-Media trips
-Travel agent familiarization trips
•Advising on preparation of itineraries
•Providing support in organization of events
Market intelligence
•Market intelligence annual report and forecast for ASE
•Benchmarks and market analysis
•Inventory of French offerings : study of trade circuits of France offered in Singapore, in Thailand and in MalaysiaIndustry: Tourism
CLUB MEDITERRANEE ASIA-PACIFIC
REGIONAL MARKETING EXECUTIVE (intern)
Markets: Australia, New-Zealand, China, South Korea, Hong-Kong, India, Japan, Malaysia, Singapore, Taiwan & Thailand
Resorts: Bali & Bintan (Indonesia) , Bora-Bora (Polynesia), Cherating (Malaysia), Kani (Maldives), Phuket (Thailand), Lindeman (Australia), Sahoro & Kabira (Japan)
Roles and responsibilities
Strategic Marketing
• Led marketing analysis (qualitative and quantitative, benchmarks…) on specific segments on the ten markets
• Participated in strategic and regional marketing plan
Regional Coordination
• Was the interface between the countries, resorts and head-offices of Singapore and Paris
• Followed-up and implemented the regional marketing strategy according to the worldwide guidelines
• Supported countries for their local sales actions
• Followed-up partnerships
Sales & Pricing
• Oversaw competitive products and price benchmarking
• Analyzed monthly occupancy of four main resorts: Bali, Bintan, Kani and Cherating
• Supervised and developed communication and sales tools for the countries: sales presentations of ten resorts
Advertising, Brand & Events
• Prepared a regional marketing seminar in Cherating
• PR events for the re-launching of the Asia-Pacific resorts of Kani (Maldives) and Bintan (Indonesia)
• Briefed creative agencies for BTL collaterals (regional ski DM for winter 08)
• Launched and supervised Club Med brand advertising campaign (March to October 08) in APACIndustry: Tourism
2002 - 2004 : REUNION WILD SOUTH TOURISM BOARD
TOURISM MANAGER
• Districts of Petite-Ile, Saint-Joseph, Saint-Philippe. 45,300 inhabitants. http://www.sudsauvage.com/Presentation.php
Achievements
Hired three receptionists
Opened three tourist information boards
Launched a commercial service and a boutique
Roles and responsibilities
• Managed a five-person team
• Supervised the budget of the service
• Ensured the communication and promotion of the territory: events, promotion documents, press relations (RFO TV, newspapers…)
• Implemented networking sessions and gave advice to tourist project managers
• Launched and managed the commercial services (Leisure and Welcoming Service, bookings and boutique…)
• Led and managed several projects as tourist labels “Villages Créoles” for international promotion
Web: http://www.villagescreoles.re/
Tourist guide book: http://pro.maisondelamontagne.re/DOC/OT-MT/BrochureVC2007-2008.pdfIndustry: Not for profit associations
NATURAL REGIONAL PARK OF OISE - PAYS DE FRANCE
TOURISM MANAGER
Created the first promotion documents
• Tourist map and tourist guide book including accommodation, catering and activities in the territory
• Flyers: http://www.parc-oise-paysdefrance.fr/files/site_internet/guidepatrimoinehydraulique.pdfIndustry: Public Services - Administration
COMMUNAUTÉ DE COMMUNES DES DEUX VALLÉES
TOURISM MANAGER
16 districts, 24,000 inhabitants. http://www.cc2v.fr/tourisme/tourisme.html
Achievements
Doubled the budget by finding specific funds and requesting grants
Doubled the number of events and tripled the frequentation at the events
Created three new hiking trails
Roles and responsibilities
• Managed the service budget (forecasted budget, made balance sheets and performed assessments)
• Led territory animation and promotion : events, promotion documents (tourist map, flyers and tour guide), hiking trails mapping
• Enforced and enhanced the valuation of the local heritage (boatmen’s museum, preservation of craft and old professions…)
• Implemented networking sessions and gave advice to tourist project managers
• Followed-up and participated in European cultural projects (Leader +): music festival, conception of products…Industry: Public Services - Administration
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